I was led to an interesting article from the PW Morning Report:
At Publishing Perspectives, Andy Hunter, editor-in-chief of Electric Literature, argues that the economic and other challenges faced by traditional, conglomerate publishers have opened the door for independent publishers to win new readers.
Read the article:
If New Media is a Giant Killer, Will Independent Publishing Get the Golden Eggs?
"As Ursula K. Le Guin recently pointed out in Harpers magazine, publishing wasn’t always about profits, and isn’t capable of providing the fiscal growth that anxious shareholders require. Private independents, with their low overhead, small staffs, and narrower missions, are better suited to thrive in an age where profits are smaller, audiences are fragmented, and low-fi marketing can go viral. They can afford to experiment with affordable ebook pricing, iPhone applications, electronic subscriptions, and DRM-free formats. They can directly reach readers through email, blogs, and social networking tools."